2017-06-27

Konica Minolta and Qeep initiates collaboration to improve sales execution program

Konica Minolta is a publicly traded company, world leader within the business of industrial picture ...

2017-06-27

Nets chooses Qeep as supplier of Customer Journey program

Nets is the leading Nordic provider of electronic payment forms. The business is in rapid ...

2017-06-27

Qeep initiates collaboration with Otometrics

Otometrics is a leading Danish company within hearing devices that operates in more than 80 ...

2017-06-27 

Demystify the Customer Journey

The fact that monitoring and improving customer experience is essential for boosting loyalty and customer lifetime value is not a surprise to most companies. Unfortunately, many companies take an approach that is too simplistic, thinking that regular satisfaction surveys will do the trick. In reality CEM programs are most successful when built around the entire customer experience across every facet of the organization. In this article, Satmetrix explains how companies can get the most out of their CEM programs and maximize their customer satisfaction by taking a customer centric approach. The article shows that understanding the Customer Journey plays an essential role as it helps companies think like their customers and identify critical touchpoints. The article recommends creating a customer journey blueprint and to align functional areas to journey stages in order to create the most optimal customer experience.

 

 

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